Make a little ruckus. Loud flavors, crisp finish, zero chill.
RUCKUS is a hard seltzer with the volume turned up. Real juice, big punchy flavor, 5% ABV, 100 calories, and a personality that does not whisper. Built for cookouts, tailgates, and anyone who thinks "clean and crisp" should still taste like something.
The wordmark is RUCKUS set in Anton, heavy and condensed, with a one-degree tilt so it never sits still. The burst mark is the noise: a spiky star that works as an icon, a stamp, and a can tab. Big, blunt, unmistakable at shelf distance.
Keep clear space equal to the cap-height of the wordmark on all sides. Minimum digital size 20px tall; never crowd it.
Front of pack does the selling. Big tilted wordmark, the burst, the flavor name in Anton, and the specs locked to the base. One flat flavor gradient, no clutter. It reads from across the cooler.
Flavors, ABV, and nutrition shown are invented for this concept.
A quiet frame so the flavors can shout. Ink and paper carry the system; each flavor owns a loud two-color gradient. Coral is the master accent that ties it together. Tap a swatch to copy its hex.
Discipline: ink + paper own roughly 70% of any layout. One flavor color leads per surface, coral sparks the rest. Never two flavor gradients fighting in the same frame.
The loud voice. Headlines, the wordmark, flavor names, can copy. Always uppercase, tight, occasionally tilted. One hammer per view, never body text.
Everything that explains: body, labels, nutrition, web UI, the legal line. Clean and modern, it gets out of Anton's way.
The burst is the signature: use it as a stamp, a bullet, a sticker, an animated spin on screen. Halftone dots carry texture and read as fizz. The flavor band is shorthand for the whole range.
Shelf, screen, street, and merch. Contact details and names below are placeholders, marked where shown.